Corporate Culture
The Kingold people well understand that their achievement could not be realized
without the community support. “Giving back to the Society” has become their own
initiatives.
Over the years, the Kingold Group has donated more than RMB100 million yuan to the
community welfare and disaster/poverty relief efforts, with recipients including
education funds and public security funds of both Guangdong Province and Guangzhou
City, homes for the aged, the poverty-stricken areas in need of support for developing
education and transportation.
The Kingold Group has been active in hosting or sponsoring culture and arts events,
such as the performances by Vienna Strauss Symphony Orchestra, Mantovani Light Music
Band, New York Genesis Band, and pianist Richard Clayderman, as well as the Kitaro
Concert,the Yanni Concert and the Concert of Hong Kong Chinese Orchestra.
Additionally, the Kingold Group held the first international (Guangdong Province,
Hong Kong and Macao) Standard Dance Game, sponsored China-Japan I-go Match, and
hosted the Opening Ceremony of the Host Stadium of the Ninth National Games of China.
The Kingold people always care for community through different community involvement
programs. Because of its record in giving back to society, the Kingold Group was
honored the “Enterprise with Best Corporate Social Responsibility” in 2005.