On May 31, 2016, the Banker magazine, the Institute of Financial Research, Chinese Academy of Social Sciences and the Institute of Internet Economics at the Central University of Finance and Economics co - organized the Transformation of Banking Industry and 2016 China's Financial Innovation Award Ceremony in Beijing. Guangdong Huaxing Bank’s Public Servant Loan won the Top Ten Financial Products Innovation Award (retail business).
The customers of the program include civil servants, public institution employees and staff in financial institutions and good state-owned enterprises. To control risk, it has developed high-quality customer base and analyzed the income and liabilities to avoid risks. Regarding marketing, the product is easy to apply, fast, long in duration, large in amount, low in interest rates and no guarantor is needed. The selling point of the product is easy for the account managers to catch. It is quite popular in the market. The price will cover the risk and the cost so as to balance the scale, efficiency and risk. It has also benefited marketing towards corporate clients and brings in more revenues. We managed to expand the high-quality customer base and help with the Yingshanhong Credit brand building. Now it has become the core product of Yingshanhong Credit with a good reputation. As of the end of May this year, the Public Servant Loan made 3140 loans, and the amount exceeded 1.2 billion yuan.
This year, Guangdong Huaxing Bank will continue to enhance the product content and innovative marketing model and come up with the introduction of active credit, bulk customer and automatic renewal of credit. The intensive marketing will help the product enhance its market competitiveness. Guangdong Huaxing Bank will also improve the retail credit product system, build brand characteristics of retail banking products, and practice "6A" products. Ultimately, the customers can have access to unlimited and excellent personal financial services at any time, any place and in any way. It will work hard to become the best retail bank among small and medium banks in China with an international vision and deliver value to the customers.