A grand ceremony was held on April 23, 2015, to unveil the mock-up floor of KINGOLD’s Super Grade A Office Tower located west of the central axis in Zhujiang New Town. Officially offered for lease, it is expected to welcome the first batch of enterprises in Q4 this year. Based on the development tenets of being unique and exquisite, smart and efficient, energy-saving and eco-friendly, KINGOLD Century, with its office building and commercial podium, will become a high-end business platform in the CBD. KINGOLD Real Estate held a signing ceremony for joining hands with its world-renowned strategic partners, including Schneider Electric, Mitsubishi Elevator and Jones Lang LaSalle, to create a shining example of world-class property.
Core location offers first-class supporting facilities
Guangzhou, a hub city in south China, has improved its infrastructure facilities by investing hundreds of billions of renminbi into the Asian Games, and with its new image, it has become an international mega-city. Its central business district (CBD), Zhujiang New Town, is the third largest of its kind in China and has become a focal point for the world by attracting leading enterprises to develop here. With the Guangdong–Hong Kong high-speed rail coming into operation soon, it will take only 48 minutes to travel from Guangzhou to Hong Kong, and this will be a catalyst for future economic growth and capital investments in Guangzhou.
KINGOLD Century, located at the golden axis of the developed western area of Zhujiang New Town, is a prime location served by Metro Line 3, Line 5 and APM and various bus stations. Adjacent to the entrance of expressways, it can be reached within two hours from major cities, including Hong Kong and Macau in the Pearl River Delta region. This project can easily satisfy commercial and residential demands of all kinds by having mature facilities nearby, including dining, shopping, entertainment, hotels and flats.
Meticulous designs create a dynamic enterprise
KINGOLD Century, comprised of a Super Grade A Office Tower with an exceptional commercial podium, covers an area of 210,000 square meters, with 45 floors and a height of 228 meters. Inspired by bamboo shoots, the exterior of the building reflects vibrancy and sustained growth. It is distinguished from other glass-walled commercial buildings by its unique streamlined modelling.
To remain true to the spirit of delivering the best, KINGOLD partnered with international design teams, including HASSELL, SOM and SWA, who brought their experience and strength to the project.
People-oriented floating eave design is takes inspiration from arcade buildings and adds high performance Low-E glass to handle light and temperature in an energy-efficient way.
Elegant balcony design accents the only outdoor balcony among high-rise properties in the CBD to give tenants and staff a lovely view of downtown as well as a healthy dose of sunshine.
Corner design provides 12 corner offices on each floor, featuring lighting from both sides and a flexible space at the disposal of tenants.
Pillarless space design offers flexible space division that enables offices to get daylight from different angles and also makes it possible to have more executive offices in the corner.
Central yard design combines the unique landscape of the flower city with modern architecture to present its natural beauty.
Art lobby, with blooming flowers as its design concept and a unique art atmosphere, gives employees the pleasure of working in a desirable environment.
Green and Smart, Safe and Comfortable
KINGOLD Century is the perfect embodiment of a smart, human-centered building. From planning to operation, cutting-edge smart system planning with 360 low carbon and comfortable, eco-friendly designs that cater to people’s needs while being energy efficient.
Smart energy management system – Schneider’s most advanced heavy and light current system is applied to enable smart energy management, including the most advanced building intelligence system and energy management system, to create green, energy efficient and smart buildings with the ultimate operation effects as the sole criterion.
Smart lighting control system offers the most efficient and eco-friendly operation while satisfying tenants’ demands. With improvements in lighting, productivity has increased by 3.2%. The security system, access control system and elevators are interconnected to enhance security.
Mr. Zhu Hai, executive vice president of Schneider Electric and president of Schneider China, said that “as energy management professionals, we at Schneider provide the best team and resources to KINGOLD and bring the most advanced technologies and management concepts into China, and together with KINGOLD we have created a superb example of a smart, green building in commercial properties.”
Rare offer of buildings with both a LEED Gold Precertification and a PM2.5 air-con filter system certification. A low-carbon and eco-friendly office environment is provided from planning to operation, filtering PM 2.5 and generating clean air to increase efficiency. Energy utilization efficiency (resource utilization, energy consumption, efficiency, material use, indoor environment, etc.) and the capacity for sustainable development of the customers are guaranteed. A green working environment is created for employees, cutting maintenance and energy use costs by 31.5%.
High-efficiency Mitsubishi elevators – 21 imported Mitsubishi elevators limit waiting time to no more than 30 seconds to increase convenience and boost efficiency.
“As a leading company in elevators and a strategic partner with KINGOLD Real Estate, our relentless pursuit of quality perfectly matches KINGOLD’s business philosophy of delivering only the highest-quality products. We provide the latest technologies and quality products backed by good services, and are dedicated to creating a safe, comfortable, beautiful and efficient elevator space,” said Mr. Gao Qi, general manager of the South China region of Mitsubishi Elevator Shanghai during the ceremony.
KINGOLD Century by KINGOLD Real Estate
KINGOLD Real Estate, a subsidiary of the multinational KINGOLD Group, is a leader in high-end property in south China, and delivers only the best in hotels, office buildings and high-end residential buildings. Imperial Traders Hotel, Guangzhou International Trade Center, Favorview Palace, and The Bayview are just four of its projects. With a global vision, innovative spirit and consistent resource accumulation, it runs at the forefront in many aspects and leads the trend of China’s high-end property.
“By borrowing concepts from deluxe residential buildings, KINGOLD Real Estate has reshaped our idea of traditional office buildings,” says Wu Zhonghao, managing director of the South China region of Jones Lang LaSalle and chief leasing agent of KINGOLD Century. “The high-quality office buildings and reasonable rental rates are attracting tenants and expanding the rental market. A Super Grade A Office Tower like KINGOLD Century, with its advanced design that makes the building green, smart and detail-oriented, will surely become a focal point in Zhujiang New Town and south China region at large.”
The belief of “bringing the advanced lifestyle of the world to China, introducing the fine culture of China to the world, and creating products with cultural value that can stand the test of time” is a concept deeply held by Dr. Chau Chak Wing, Chairman of KINGOLD Group, and a goal that is constantly pursued by KINGOLD Real Estate.
A building can rewrite the future.
KINGOLD Century, with its central location and smart design, will lead the future.